In the AEO Era, Website Strategy
Has Fundamentally Changed
In the past, Naver optimization alone was sufficient. But now that conversational AI like ChatGPT and Claude have become part of daily life, Google ranking has become the core criterion for AI recommendations.
Get ConsultationBackground of the Paradigm Shift
Korean websites have long focused only on the Naver search engine. This was a natural choice because Naver occupied more than 70% of the domestic search market.
But now the situation is completely different
People have started asking conversational AI models like GPT and Claude directly. They're asking specific questions like "What company is good?", "Please recommend", "Compare and tell me" to AI.
The problem is where these AIs get their information from. AIs collect information from authoritative websites, and the most important criterion for judging that 'authority' is Google's search ranking.
Google crawls and analyzes almost all websites worldwide. It evaluates and ranks each website using over 200 factors, including who links to each website, who they link to, content quality, and user satisfaction.
As a result, websites that don't achieve high rankings on Google are excluded from AI recommendations. No matter how good your products or services are, if AI doesn't know about their existence or doesn't trust them, it can't recommend them.
3 Core Criteria Google Uses to Evaluate Websites
While Google's ranking algorithm is not publicly disclosed, numerous studies and experiments have revealed the core evaluation factors. Over 200 factors can be broadly categorized into 3 main areas.
Actual Value of Products and Services
This relates to customer satisfaction and is essentially the core value held by the requesting company. Questions like: Are these products or services that customers are actually satisfied with? Do they solve problems? Do they offer value for money? These aspects are evaluated.
Evaluation Factors:
- Customer reviews and ratings
- Return visit rate and dwell time
- Social media mentions
- Brand search volume
- Customer service quality
This aspect cannot be directly improved by development/marketing agencies. However, when good products and services fail to reach potential customers, we can help overcome this through technical and marketing solutions.
Technical SEO Completeness (On-Page SEO)
This evaluates the technical completeness of the website itself. Whether it's fast and secure, works well in all environments, and is structured so that search engines and AI can easily understand the content.
In this field, DevTeam possesses industry-leading technology.
DevTeam's In-house Developed Solutions:
- Korean Website Quality Assessment Service - Dedicated to Korean websites
- Global Website Audit Service - For overseas expansion
Optimization Services We Provide:
- Achieving A-grade performance metrics including Web Core Vitals
- Global speed optimization (fast loading worldwide)
- Achieving A-grade or higher across all areas and pages
- Structuring for easy understanding by search engines/robots/AI
- Support for people with disabilities, low resolution and slow internet environments
- Server migration and technology updates
Citations from Other Authoritative Websites (Off-Page SEO)
You must prove that the website's business actually exists legally, is used by many people, and is a popular service through 'link building (like citation scores in academic papers)'.
Why Advertising Can't Solve This:
Actually, 'advertising' is the most expensive digital marketing cost. Also, people who click on ads easily leave and conversions are not easy either.
Even if you position as a sponsor on Google's first page through advertising, it disappears immediately when the ad budget runs out, and it doesn't help build the authority that AI models would recommend.
Authority Building Strategy:
- High-Authority Site PR: Press release distribution and outreach to government/educational institutions/major media
- Safe Content Marketing: Non-spammy blog and community utilization
- Business Directories: Registration in various directories providing service information
- Long-tail Keywords: Expanding search inflow through diverse topic blog operations
Realistic Outcomes & Timeframes
SEO is never instant—but with a structured roadmap, results become measurable and predictable.
Can Start Immediately, Complete in 1-3 Months
Technical issues of websites can be diagnosed and improved immediately. This is an area where we can transform websites into ones that search engines and AI can easily understand in a short period, including speed, structure, and accessibility.
- Achieving A-grade website speed
- Structured data markup
- Mobile optimization
- Technical error fixes
- Server environment improvements
$3,000 – $20,000USD depending on scope (server migration included if required)
Ongoing Work, Cumulative Effects
Building authority and credibility takes time. However, with a systematic strategic approach, you can see clear results at each stage.
- 3-6 months: Google first page entry with Korean 2-word combination keywords
- 6-12 months: Achieving top 3 in Google search
- After 12 months: Inclusion as a site recommended by conversational AI
Timeline and cost adjusted based on keyword difficulty (KD score) and competition intensity
Variables That Affect Results
Quality of services/products provided by the website:
Actual customer satisfaction is most important
Target country and language:
Korean has relatively low competition
Keyword difficulty:
More competitors mean increased time and cost
Current website condition:
More technical issues mean increased initial workload
It's important to establish realistic goals and schedules considering all variables.
DevTeam's Differentiated Approach
We are not just an SEO company. Based on extensive outsourced development and consulting experience, we identify and solve fundamental website problems.
We Build the Audit & Monitoring Tools Ourselves
Unlike typical SEO vendors, we operate our own website quality assessment SaaS. That means we are not limited to what third‑party tools expose—we control the full diagnostic pipeline and continuously extend it based on real client patterns.
- Real‑time performance & stability monitoring
- Korea‑specific web environment heuristics
- Global expansion readiness scoring
- Continuous feature evolution & benchmarks
Single Team Across Dev, Infra & Growth
Development, infrastructure, SEO engineering and content operations all flow through one coordinated team. No fragmented handoffs, no diluted accountability—strategy, implementation and iteration stay aligned.
- Coherent brand & information architecture
- Tight integration of technical & content layers
- Rapid triage and remediation cycles
- Long‑term compound growth mindset
Project Delivery Principles
Each website starts from a different baseline—so prescribing a fixed checklist is wasteful. We adapt process to leverage existing strengths and eliminate bottlenecks.
The outcome: you invest only where leverage is highest and realize a superior ROI per optimization dollar.
Start Your SEO/AEO Consultation with DevTeam Now
Start by accurately diagnosing your current website condition. We'll propose realistic and specific solutions tailored to your situation. Consultation and initial diagnosis are free.
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Consultation with DevTeam Now
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